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I have started four businesses, all of which were orchestrated to serve the baby boom, a huge well-educated generation of which I am a member. Here I have spliced two videos about serving those folks — a new one with an older one from 2006. (Sorry if this sound is a little low, I accidentally hit a switch on the sound system so you will have to turn it up a bit. Note that the sound volume is higher on the older one, so don’t be surprised!) Together they may give you some new ideas about serving this important group, including my thinking about the coming nostalgia boom, which I believe will be an increasingly important factor in marketing, product design, and other opportunities. Watch it here: www.youtube.com/watch.
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