I think we need to study innovation in the service industries, which will dominate our global economy more and more in the coming decades. Very little research is done in this area. I am a lifelong student of retailing, one of the biggest service industries. For anyone who wants to understand retailing, big business, innovation, politics used to try to stop progress, this new book is required reading. It’s one of the most important books in a long time, finally telling a story that has not received its due. Kudos to author Levinson. Watch my video book review here
