Here begins the 2009 revised edition of my 2001 book, Hoover’s Vision: Original Thinking for Business Success.  I have reverted to my original pre-publication title, The Art of Enterprise.  I presently plan on making the book available as free PDF’s to registered users — just click on the link to the right. 

      This first chapter defines enterprise and talks about who the book is for and the purpose behind the book.  It sets the stage for what follows.  Here are a couple of excerpts:

             Perhaps anthropologist Margaret Mead said it best: “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”


             You know the old saying, “Give a man a fish and you feed him for a day; teach a man to fish and you feed him for life.” This book is about how to fish. My goal is to give you tools for developing your own unique view of the world, one that relates to your dreams and aspirations and those of your enterprise. In the process, we’ll look at dozens of businesses in various industries around the globe, past and present. Their stories illustrate how others have found their own paths to success. More important, these stories can serve as triggers for your own fresh thinking about opportunities in your industry, in your hometown, in your lifetime. All are drawn from my own lifelong quest for the keys to creating and building successful enterprises.



Click Here to Download Chapter 1 of The Art of Enterprise     


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